For a school project, we were asked to choose a brand or product that we love, and re-design their current logo. I selected Dave’s Killer Bread, which is a local successful bread company. The current logo, while fun and playful, undermines the quality of the product, and could be perceived as “cheap”, when the bread itself averages $5.00 a loaf. The intent for the redesign of the logo was to enhance the logo, giving their quality product the recognition it deserves, but while maintaining the integrity of the original logo and illustration. The solution was to re-create the arm, remove the balloon text, and used Gill Sans Bold to call attention to the logo.
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Dave’s Killer Bread logo Redesign Process
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Dave’s Killer Bread Final Logo
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Application of Dave’s Killer Bread Logo
Disclaimer: Dave’s Killer Bread did not commission me for this redesign, nor are they affliated with the redesign in anyway. This was simply a school exercise. They make the best quality organic bread, and once you try it, you won’t buy anything else. Trust me, it’s killer!
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